the man behind the plan

Photographer, graphic guru, brand master, audio connoisseur, lyrical genius and overall gentle human, Frank Paletta is my mentor and friend.

Some know him in context such as this: "during the past decade he has been seen fighting deep withing the trenches to uplhold the brand loyalty for names such as Nike, Coke, Adidas, Smith, Vasque, Sony and countless starts ups.."

I know him these contexts: the man behind the conception of design movements, intellectual revolutions and agencies like PAXX, MADERA GLOBAL, and NYC (new young creatives).

Never have i encounter such a driven, passionate dope mother F***er.

http://www.maderasystems.com/
http://www.paxxlab.com/