Friday, March 2, 2012


ex Hugo Bosser, Bruno Pieters has launched the first honest fashion label. Honest by.
As are most humans alive today I am reluctant to trust the word honest.

it's not hard to top the fashion industries honesty in regards to a sustainable future for all mankind, but the fact that someone with money is making a whole-heart attempt is hopeful.
This is the first big name backed label that boasts total transparency, respect for animals and the environment.

I really dig the aesthetic of this particular collection, jil sander navy meets wool and the gang meets cos meets weekday.

its nice and i would wear it.

one to watch for shiz