Wednesday, October 20, 2010


all about it : hedi's latest stroke of brilliance : a short film

"The latest project from iconic designer & photographer Hedi Slimane takes us to the idyllic California coastline through the spirit of two young waifs, in the new film ”I LOVE USA”, featured on The short black & white piece is Slimane’s idealistic vision of the United States. The premise is simple: Sidney and Wolf are two teenagers who meet for the first time in Venice beach. The pair were scouted by Slimane at the Coachella rock festival in 2009 and 2010 respectively, and met for the first time on set.

The title comes from the nickname Slimane gave to Sidney “USA”, who has appeared in many of his diary’s photographs, after he decided that she was the iconic embodiment of the California girl and the aesthetic representation of all-American beauty.

Sidney improvises a chaotic cheerleader (far from the sweet imagery of cheerleading in American culture) and Wolf is an indie teen transposed in an new representation of “Peter and the Wolf‟. He accompanies Sidney on his out of tune cello, wearing a wolf mask. Behind the pair, Slimane’s signature American flag is visible, a recurring metaphor in many of his works.

This exclusive video is an improvisational exercise that highlights the naŃ—vety & innocence of Sidney and Wolf, featuring themes that have made the designer famous throughout the world. The representation of a generation, the diaphanous beauty of Sidney and the very slim silhouette of Wolf project an intimate emotional atmosphere."

via a blog

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